Director of Digital Marketing & Content Creation

REPORTS DIRECTLY TO:               Senior Director of Marketing, Communications and Community Engagement
 

GENERAL FUNCTION:

The Director of Digital Marketing and Content Creation will use their experience, creativity and passion for BGCBC and connecting with social audiences through storytelling and proactive community management. Strong understanding of social media strategies and the ability to bring opportunities to life quickly and have fun while doing so are central to this position. The Specialist will work to create paid and earned social strategies for campaigns and initiatives – including ideation, channel strategy, content production, publishing, monitoring and analyzing. They will demonstrate a relentless pursuit of excellence and steadfast determination in the development and execution of social media activities to efficiently and effectively deliver results.

RESPONSIBILITIES/DUTIES:

Strategy & Content Producer

• Lead discussions with internal teams to create, execute, and distribute differentiating social media campaigns to support corporate partnerships, brand, and fundraising.
• Attend events to capture content. Write, edit, and publish content within the same day when necessary.
• Embody a content marketing mindset including the ability to marry the strategy with the brand’s attitude, tone, and voice.
• Curate user-generated content (stories), make them stronger, and amplify appropriately.
• Build, maintain, and execute an annual and monthly social media content calendar.
• Successfully manage multiple internal and external initiatives/projects in a deadline-driven environment.

Community & Engangement Leader

• Schedule, post, and manage content on BGCBC’s social platforms that effectively reaches target markets.
• Serve as a key member of the team, actively monitoring social communities to address issues, ascertain various levels of issues, and respond in our brand voice and tone.
• Prioritize and route social media escalations to internal stakeholders and identify appropriate solutions and responses.
• Engage in real-time with fans in a positive and proactive manner.

Insightful Analyst

• Monitor effective benchmarks (Best Practices) for measuring the impact of campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Compile and deliver weekly reports on social media performance including Key Performance Indicators (KPI’s) and benchmarks against competitors.
• Incorporate fundraising opportunities for revenue generation via social media platforms and communication channels.
• Extrapolate key findings and results into relatable and actionable insights.
• Maintain knowledge of and share current trends and practices in content development, public relations, social media, and digital communications.
• Provide insights as requested for monthly reporting and for events.
• Optimize functionality of enterprise social tools for reporting and workflow.

SPECIFIC KNOWLEDGE, SKILLS, LICENSES, CERTIFICATIONS ETC: Education and Experience

• Bachelor’s degree in Journalism, Communications, Public Relations, or Marketing.
• Minimum of 3 years’ experience in social media, communications, public relations, or marketing.

SKILLS

• Basic Photoshop knowledge/Adobe Creative Suite/Final Cut Pro.
• Basic knowledge of Meta/Facebook Ad Manager, Social Ads, LinkedIn Campaigns, Google Video Ads, Instagram, X, and TikTok.
• Proficient in SEO best practices; Adobe Creative Suite.
• Ability to interview, write, edit, and tell engaging stories.
• Working knowledge of graphics, design, and photography.
• Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization.
• Proficient in the Microsoft Suite.
• Proficient in Social Enterprise tools. Receive training with Zoho software.
• Strong business acumen; ability to learn the business quickly including related strategic business drivers.
• Strong project management leadership skills, including the critical ability to coordinate and balance multiple projects in a time-sensitive environment, under pressure, and meeting deadlines.
• Strong presentation skills with demonstrated ability to influence at all levels of management.
• Strong written and verbal communication skills.
• Possess a bias for action and avoids workplace distraction.

ESSENTIAL FUNCTIONS/PHYSICAL REQUIREMENTS:
The duties above indicate the essential functions of the job. High energy level required. Must possess good interpersonal abilities; and the ability to get along with diverse personalities at all times displaying tact, maturity, flexibility and professionalism; good reasoning abilities and sound judgment. Successfully communicate through speaking, writing and reading with comprehension. Manage multiple tasks with varying deadlines. Some local travel required.

Position requirements include:

• Walking – throughout office and at other activities, required to walk (up to 1 hour) as needed.
• Talking – constantly required to express or exchange ideas by means of the spoken word.
• Hearing – frequently required to work in a variety of environments.
• Sight – position requires both close and distance visual acuity for computer work and interacting with staff and guests.
• Standing – occasionally required to stand for sustained periods of time (related to events).
• Sitting – occasionally required to sit for up to 4 hours.
• Bending – occasionally required to bend (picking items up off of the floor, filing).
• Use hands/fingers to handle or feel – occasionally required to type for extended periods of time (entering payments, answering emails, writing reports, etc.).
• Lifting – occasionally required to lift/move items up to 20 pounds.
• Skills essential for successful communication include speaking and writing.
• Worker will be subject to both inside and outside environmental conditions.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

ENVIRONMENTAL AND WORKING CONDITIONS:
The majority of work will be conducted in an office setting; however, major blocks of time will be away from the office and at the event venues. Various off-site meetings will occur at respective Boys & Girls Clubs or Volunteer offices.

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.