Media Press Kit
PRESS AND MEDIA BEST PRACTICES
BOYS & GIRLS CLUBS OF BROWARD COUNTY
Mission and Vision
- Enable all young people to reach their full potential as productive caring citizens
- Provide a welcoming, positive environment for kids and teens to have fun, participate in life-changing programs and build supportive relationships with peers and caring adults
- Over 10,000 youth attend our 13 Clubs countywide on a weekly basis
To enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.
To provide a world class Club experience that assures that success is within reach of every
young person who walks through our doors, with all members on rack to graduate from high school with a plan for the future, demonstrating good character & citizenship and living a healthy lifestyle.
About this Guideline
Our logo is the simplest
expression of BGCA’s brand. It consists of two elements.
THE CLASPED HANDS
Represents the guiding hands that Boys & Girls Clubs of Broward County extend to
PRIMARY COLOR Color is a powerful tool for branding. Stick to what’s approved to proudly uphold our brand. Pantone Process Blue is our primary color.
ACCENT COLORS The accent colors are primarily used for clarity in data visualization or when additional color is needed to differentiate information. Other colors may be used to suit the visual identity and messaging.
Typography is essential to establishing the character of the brand and making it recognizable. The typefaces chosen are an important vehicle for a message and play a significant role in setting the tone for the brand.
For print, Franklin Gothic font family is the preferred typeface. For web, Helvetica Neueor Arial font families are the preferred typefaces. Other typefaces may be used as long as they are readable and improve the visual identity or messaging
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BOYS & GIRLS CLUBS
OF BROWARD COUNTY