Boys & Girls Clubs of Broward County

Boys and Girls clubs of Broward County

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Media Press Kit

Core Values

Academic
Success

Good Character
& Citizenship

Healthy
Lifestyle

Our
Mission

To enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.

Our
Vision

To provide a world class Club experience that assures that success is within reach of every
young person who walks through our doors, with all members on rack to graduate from high school with a plan for the future, demonstrating good character & citizenship and living a healthy lifestyle.

Leadership

Our Stats

Number of Locations
0
Number of Members
0
Meals Distributed Since 2011
0

Brand Guideline

This guide explains the visual communications standards that comprise BGCBC’s brand identity. It serves as a rulebook to help maintain brand integrity across communications channels. If you have any questions not answered in the guide, please contact BGCBC’s Marketing and Communications Department at Marketing@bgcbc.org.  

Logos


About our
Logo

Our logo is the simplest
expression of BGCA’s brand. It consists of two elements.

THE CLASPED HANDS
SYMBOL:
Represents the guiding hands that Boys & Girls Clubs of Broward County extend to
youth.

Vertical Version

White Vertical Version

BGCBC

Black Vertical Version

HorizontalVersion

White Horizontal Version

Black Horizontal Version

COLORS

PRIMARY COLOR Color is a powerful tool for branding. Stick to what’s approved to proudly uphold our brand. Pantone Process Blue is our primary color.

ACCENT COLORS The accent colors are primarily used for clarity in data visualization or when additional color is needed to differentiate information. Other colors may be used to suit the visual identity and messaging.

Pantone Process Blue
CMYK: 100/13/2/0
RGB: 0/129/198
HEX: #0081C6

Paint: Valspar™ 5001-10C
Deep Blue Sea

Pantone 376 C
CMYK: 54/0/100/0
RGB: 132/189/0
HEX: #84BD00

Pantone 2492 C
CMYK: 58/90/0/0
RGB: 155/38/182
HEX: #9B26B6

Pantone Orange 151 C
CMYK: 0/60/100/0
RGB: 255/130/0
HEX: #FF8200

Pantone Cool Gray 11 C
CMYK: 44/34/22/77
RGB: 83/86/90
HEX: #53565A

Pantone 301 C
CMYK: 100/53/4/19
RGB: 0/75/135
HEX: #004B87

TYPOGRAPHY

Typography is essential to establishing the character of the brand and making it recognizable. The typefaces chosen are an important vehicle for a message and play a significant role in setting the tone for the brand.

For print, Franklin Gothic font family is the preferred typeface. For web, Helvetica Neueor Arial font families are the preferred typefaces. Other typefaces may be used as long as they are readable and improve the visual identity or messaging.



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Social!


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@BGCOFBROWARD

Hashtags:

#BGCBC

#ShapingFutures

#GreatFutures

#WhateverItTakes

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BOYS & GIRLS CLUBS
OF BROWARD COUNTY

BGCBC

Need more info?
Contact our Marketing Department at
Marketing@bgcbc.org