Media Press Kit
Core Values
Academic
Success
Good Character
& Citizenship
Healthy
Lifestyle
Our
Mission
To enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.
Our
Vision
To provide a world class Club experience that assures that success is within reach of every young person who walks through our doors, with all members on rack to graduate from high school with a plan for the future, demonstrating good character & citizenship and living a healthy lifestyle.
Leadership
Brand Guideline
Logos
About our
Logo
Our logo is the simplest
expression of BGCA’s brand. It consists of two elements.
THE CLASPED HANDS
SYMBOL:
Represents the guiding hands that Boys & Girls Clubs of Broward County extend to
youth.
Vertical Version
White Vertical Version
Black Vertical Version
HorizontalVersion
White Horizontal Version
Black Horizontal Version
COLORS
PRIMARY COLOR Color is a powerful tool for branding. Stick to what’s approved to proudly uphold our brand. Pantone Process Blue is our primary color.
ACCENT COLORS The accent colors are primarily used for clarity in data visualization or when additional color is needed to differentiate information. Other colors may be used to suit the visual identity and messaging.
Pantone Process Blue
CMYK: 100/13/2/0
RGB: 0/129/198
HEX: #0081C6
Paint: Valsparâ„¢ 5001-10C
Deep Blue Sea
Pantone 376 C
CMYK: 54/0/100/0
RGB: 132/189/0
HEX: #84BD00
Pantone 2492 C
CMYK: 58/90/0/0
RGB: 155/38/182
HEX: #9B26B6
Pantone Orange 151 C
CMYK: 0/60/100/0
RGB: 255/130/0
HEX: #FF8200
Pantone Cool Gray 11 C
CMYK: 44/34/22/77
RGB: 83/86/90
HEX: #53565A
Pantone 301 C
CMYK: 100/53/4/19
RGB: 0/75/135
HEX: #004B87
TYPOGRAPHY
Typography is essential to establishing the character of the brand and making it recognizable. The typefaces chosen are an important vehicle for a message and play a significant role in setting the tone for the brand.
For print, Franklin Gothic font family is the preferred typeface. For web, Helvetica Neueor Arial font families are the preferred typefaces. Other typefaces may be used as long as they are readable and improve the visual identity or messaging.
